What is Web 3.0? A tale of cows.

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(Edited)

Co-authored by Brian of London @brianoflondon and Andrew Hamilton @apshamilton


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Free Cows - Web 1.0

Web 1.0 relatively free cows

Once upon a time, the internet was fully decentralised, people hosted their own websites on their own physical computers and you had to know the URL or web address to find a website, as there was little or no search functionality.

There were no middlemen.

The internet was fully free, as in freedom, but also free as in there was no way to make money. That was Web 1.0.

Web 1.0 - There were cows, but they were wild and it was uneconomic to collect their milk.


Dairy Cows - Web 2.0

Web 2.0 unfree dairy cows, Facebook users

From the mid 1990’s companies like Facebook & Google began developing the current Web 2.0 business model as a way to monetise the internet. They do this by acting as the centralised middle-men of the internet economy, providing the dominant platforms for social media, search, browsing, messaging and content sharing to users for “free”.

But in doing so they accrue to themselves the value of those users’ attention and content. Their users are not customers in an economic sense, as they do not pay money for the services of the platform. Instead their users are actually the product and user content (including private data) and attention is sold to generate advertising revenue for Facebook & Google.

Web 2.0 - Internet users are like dairy cows, the Tech Goliaths are the farmers, advertisers are milk consumers.

In such an economic framework it is unsurprising when users, just like diary cows, have no rights!


Free Cows Again - Web 3.0

Web 3.0 free cows (no bull)

Web 3.0 or the cryptocosm, is a further development of the internet which moves back to a decentralised approach, handing the control and ability to make money to users rather than middlemen.

All of the current functionality of the internet is retained but many of the problems including broken security, privacy breaches and concentration of power are fixed. It is partly enabled and incentivised by blockchain technology and cryptocurrencies. These give us decentralised applications (DApps) which sit on top of public blockchains.

Web 3.0 - It allows the cows to get rid of the farmer, run their own automatic farm and receive the full value of their milk from consumers.

Users are no longer cows farmed by Facebook or Google, they each own a sophisticated dairy business.

Based on the immutable public ledgers of various blockchains, clever coders have developed not just new forms of money, but new forms of software - decentralised applications (DApps) - which compete head on against the centralised applications and platforms of existing dominant players of the internet, especially Facebook & Google.


Hive

This is not merely theoretical. You're probably reading this on one of the many frontends (DApps) of the Hive system. Hive is the blockchain backend and public database on which anyone can create an account and use. Any application builder can make an investment in the entire infrastructure of Hive by owning and holding some Hive currency which allows the use of the shared resources of Hive.

Hive's infrastructure is owned by everyone who holds a little piece of the network, not shareholders in a private corporation or big tech Venture Capitalists or tech company founders.

There is no owner, or central authority telling you who can use Hive, it's an egalitarian protocol which can be used by whoever takes the time to do so and with an appropriate investment in the system to cover the shared resources it takes to keep it running.

For more information about Hive, read this.

More about Hive:

hive-ecosystem.jpeg



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36 comments
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I like the descriptive analysis of hive there, in the future, I believe this description can even be more in respite to how dynamic hive can become

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A very nice post. And beautiful analysis of different web as well. In particular, you have highlighted the differences between Web-1, Web-2 and Web-3 in a very beautiful way and who is benefiting from it. You have beautifully presented these issues to everyone.

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I currently work at a dairy farm and that is the only reason I read this post! lol

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A real farm or Facebook? 😂

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20220101_063115.jpg

What do you take me for? Some kind of poser? 🤣

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I love it... Proof of steak! cc @apshamilton

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I won't be eating these girls they are my friends!

One more month here for vaccine free me. Living in near isolation with cows has been deemed too much of a risk in the world of covid drama. Waiting for sanity to catch up with Australia.

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Happy to hear that. Going through a nightmare with kids and isolation here in Israel as the public health authorities still can't come to terms with how to properly deal with Omicron and have instituted an insane regime of pointless slow tests and exposure tracking that is overwhelming the system.

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Sounds like a melodrama recipe for civil disobedience. At times I wonder, is that what they are cooking?

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I wonder what will happen to these cows that are comfortable being owned. Personally, I think that is the majority of the herd 😅 how long they will stay in their comfort zone? How long farmers can bribe them with shiny worthless likes etc.?

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It is absolutely true that freedom doesn't suit everybody.

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The internet was fully free, as in freedom, but also free as in there was no way to make money. That was Web 1.0.

Am glad there's a change to that with so many ways of making legit money online now.

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Interesting read. Love the analysis using cows. Glad hive is looking well positioned for web 3.0. 2022 should be our year.

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Web 2.0 - Internet users are like dairy cows, the Tech Goliaths are the farmers, advertisers are milk consumers.

Many people are earning money with YouTube channels and websites and blogs through Google AdSense. Some people are making a living (and even more) with their YouTube channels and websites/blogs. So not every user is a "cow" in Web 2.0, but Facebook is definitely a "milker" for "cows", and it works very well. There are many "cows".

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The crumbs Google allows to fall from the billions they generate are the absolute proof of how broken that system is. Creating a few content millionaires whilst earning billions from the work of others is trivial.

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I do not say that what Google do is good, but still better than nothing. For example Facebook does not give money at all to its users.

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Thanks for the information n knowledge shared about the Web history. Looking forward for more development on d hives project

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I like the Web 3.0 analogy where everyone is a representative of their own business. After all, the current structure has basically destroyed small businesses so only the big ones are likely to survive.

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😂👏🏻 Really love that cow story, Brian!🐮 Very nice!

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Web 3.0 - It allows the cows to get rid of the farmer, run their own automatic farm and receive the full value of their milk from consumers.

Yes! Such a great visual for how the Web 2.0 overlords have been milking us dry. All for their own gain with only some small amount of grain and water to sustain us aka "Creator Funds" and only for a select few.

But in Web 3.0 we can ALL earn from our labors, reap the rewards, AND share it with our fellow content creators and curators. Good stuff!

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Very interesting and easily understandable comparisons!
I’ll share this with others to help them understand a little more about where Hive is coming from. Cheers!

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Nice write up, especially for noobs... Cow analogies always work 👌

Your next project is to explain MOOre's law using cows 🐄 😅

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Great post nos and am glad you shared it as well

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Fantastic work here. I love the inclusion of cows to make this easier to understand and add a bit of humor.

I am sharing this with my brother. I heard him saying the word Web3 out loud during Christmas and was so happy to see this stuff is finally reaching him. I’ve been trying for years.

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(Edited)

Wow! I think non tech guys have no excuse now to have a basic understanding what Web 3.0 is. This cow analogy is fun, very creative and an interesting way to simplify Web 3.0. Shared this on my Facebook account. A blessed 2022!

Web 3.0b.png

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good post, remember to use #deepdives for all the political and news stuff so we can make sure we upvote it with the trail :)

Keep it up sir!

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I love this metaphor!
It’s clear, humorous and serious at the same time!
I will refer to this post in my upcoming post on the Metaverse.

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