LeoFinance Growth Update: Monthly Initiatives and TikTok Marketing

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▶️ Watch on 3Speak

In this clip from the LeoFinance Weekly AMA, we talk about New Lion - which is LeoFinance's new user initiative!

New Lion initiative is HIVE focused and promoted new users to create their first post here on LeoFinance. Our new Head of Business will be running the @leogrowth account and also conducting various New Lion initiatives every single month.

I will be allocating $500 every month towards these initiatives to help focus on attracting traffic and new monthly active users.

In addition to the New Lion Initiative, we've been seeing a lot of new TikTok growth lately which has brought even more traffic to LeoFinance.io.

If you haven't noticed already, the level of marketing is really evolving and focusing in on bringing new users to LeoFinance.

Listen to this AMA clip to dive into the details!

About LeoFinance

LeoFinance is a blockchain-based Web3 community that builds innovative applications on the Hive, BSC, ETH and Polygon blockchains. Our flagship application: LeoFinance.io allows users and creators to engage and share content on the blockchain while earning cryptocurrency rewards.

Our mission is to put Web3 in the palm of your hands.

Twitter: https://twitter.com/FinanceLeo
Discord: https://discord.gg/E4jePHe
Whitepaper: https://whitepaper.leofinance.io

Our Hive Applications

Join Web3: https://leofinance.io/
LeoMobile (IOS): https://testflight.apple.com/join/cskYPK1a
LeoMobile (Android): https://play.google.com/store/apps/details?id=io.leofi.mobile
Delegate HIVE POWER: Earn 16% APR, Paid Daily. Currently @ 2.8M HP
Hivestats: https://hivestats.io
LeoDex: https://leodex.io
LeoFi: https://leofi.io
Polygon HBD (pHBD): https://wleo.io/hbd

Web3 & DeFi

Web3 is about more than social media. It encompasses a personal revolution in financial awareness and data ownership. We've merged the two with our Social Apps and our DeFi Apps:

CubFinance (BSC): https://cubdefi.com
PolyCUB (Polygon): https://polycub.com
LEO Wrapping Bridge: https://wleo.io

▶️ 3Speak

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73 comments
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Haha. Khal you are getting a dopamine rush every time you see the no. of views growing on your tik tok videos. It's a great addiction to have. 😝 Keep going!

I am also looking for new lions to support. :)

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I think we can also look at Facebook Reels which is new and is hugely earning adoption. It allows short videos to be shared across Facebook to Instagram.

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Wow this is cool. A lot of organic views can come from here too..

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my kid is into youtube shorts and he LOVES yelling how many views he has.

I wonder if he knows most of the views are comming from himself.

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It's impressive to see the amount of efforts you are putting on the marketing and traffic. Indeed there has significant action and with Leo growth I expect that this will be even better. On top of this tiktok is another plus but it's not available in India unfortunately.

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There has been a significant marketing already in Leofinance and TikTok. Especially with TikTok we seem the most growth. When you have this amount of new users, words spread quickly and soon it make Leofinance the go to for all things finance and social media !

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Yeah - we need the articles to back it up.

I was looking at the stocks portion of leo and it looked sparse.

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Focusing on traffic is really important, using TikTok makes a lot of sense. I've seen Khal's views on TikTok and I think taking that as an advantage to drive traffic is quite good.

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I'm personally trying to get strategic with web 2 socialmedia in a bid to market my web3 involvements.

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Things are definitely heating up on the Tik tok front. We’re seeing massive levels of traffic flow from Tik tok to leofinance every single week. We’ll see this continue to expand with time

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(Edited)

I think the number of visitors to TikTok is even superseding that of Twitter. It's a fun way to spread the Leo news

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That's great to see! Tik Tok is just getting started. The head of growth's goal is to get it to 10k followers by the end of May!

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I started writing about Tik Tok as a marketing tool a few years ago but nobody really cared. I'm very excited to see that we are focusing on it. Its smart

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Wow yokt really did? Maybe TikTok wasn't really mainstream back then like it is nowadays

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seems like you caught that wave too soon.

Is it time to start repurposing/reusing your old content?

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I never made content there I was begging hivians to do it. Im not of the tik tok generation but their algorithm is great.

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Oh, I see.

I see tictokers much like I see my kids and I think my kids are too young for leo.

But I am starting to see that the demographic has shifted slightly.

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There really is a lot of potential in tiktok, I've been seeing it for a long time but I haven't had the opportunity to focus there. But it is necessary to seize the opportunity on tiktok.

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It's not for me as a content creator. I'm too old. But crypto tik tok is really something.

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I don't know how old you are, but there are people of all ages there. I'm a little old too, but I'm planning to start creating content there.

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Of all ages!

At my old age of 24, I am still relevant in a sea of Gen Z'ers lol

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We are not far from Gen Z. LOL

What matters is not how old we are, but how old we feel. LOL

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It has amazing potential. We all need to work on bringing more outside awareness to Hive and LeoFinance. This is the way

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I agree. The amount of organic traffic that Tik Tok generates is truly astonishing.

This is just the beginning. Keep an eye out on the Khal Tik Tok to see what the Head of Growth is cooking up. She's crushing it

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Gotta get those shit coiners to seek some shelter in hive/leo/poly. This is most of those guys first Rodeo.

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Do we need to be creating shorter, more visually apprearing content now that tictok is coming to visit?

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I will be allocating $500 every month towards these initiatives to help focus on attracting traffic and new monthly active users.

This is a massive budget to help encourage new users to post using the LeoFinance frontend. Indeed, this shows the readiness you're putting to steadily grow the MAU of LeoFinance.

The spreader the better. We need more wallets numbering to millions hodling LEO and so it keeps expanding.

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“The spreader the better” I like that!

Yes we need to continually expand. Our core KPI is the number of monthly active users on LeoFinance. We’ll continue to branch out and build this in every way possible

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The spreader the better.

This is exactly what we need. We need a strong middle class equivalent where there are many winners with okay rewards rather than few winners with large rewards.
!PIZZA

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Very true. Once the whale-minnow gap is bridged, I think we can see a healthier Hive ecosystem.

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Good work! I like the idea to get more Hive posters on LeoFinance. But I'm far more excited about your TikTok efforts. It seems like you are getting a lot of views over there—if we can get even a small percentage of them to jump over to Hive/LeoFinance, that's a great win for our ecosystem! Keep up the great work, Khal.

!BEER

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Getting more hive users on leofinance is like throwing a party and getting all your guests from a different party.

I like the idea of both growing. And of course, when leo users grow, they are automatically hive users.

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Great one with the marketing efforts geared at driving in traffic and encouraging new users. The incentive would go a long way in growing that initiative

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I love the way attention is been paid at encouraging newlion grow and the overall marketing across TikTok and all. I Hope to see the numbers of active users over there grow every month

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Marketing is the engine and backbone of every serious platform. Nice to see lot of efforts are channeled towards that end and the growth of new users are paid attention to. Kudos and impressivr one with TikTok activity

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I absolutely agree. We’re constantly looking for ways to improve our KPI: monthly active users.

Organic marketing has become a massive focus for us lyelu

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I liked the new lion initiative. You know me, I'm all about this stuff. Tik Tok is exciting because I've known there is growth there. Crypto Kids are there in droves and they will be looking for real projects during the downturn. Let's hope all meme coins die out.

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I will be allocating $500 every month towards these initiatives to help focus on attracting traffic and new monthly active users.

This is really nice and a best to help others grow while participating in the leo world which is really awesome and a way of attracting more individuals to leofinance to benefit from the platform as well

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You have to go where the people are.

I also discovered how well tiktok generate organic views lately, it's so good for publicity.
Is there like a way to encourage more people to talk about leofinance on tiktok?

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Yes. Like this:

@jaydr, I think you would be a great person to make tictoks highlighting the leo community.

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Haha.
I think you should do that too. Hehe.
Let's encourage ourselves. Haha

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I get people into leofinance regularly.. there is no way to key the records tho.. lol.

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You're funny.

I'm working on taking Pinterest by storm.

I want to connect with people who are much like me, and we all seem to be on Pinterest.

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Good job.
Tik tok is where the young ones are nowadays and it is growing… so attracting new users / traffic and helping them is the way forward.

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Tiktok has huge potential, it's pretty good to focus on tiktok to drive more traffic. I am currently planning to be active there and share videos. I will be much more active on Tiktok soon.

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We are in the digital age and it should go wherever people are. And we need to make people understand the difference of LeoFinance. I will support the steps and ads for this. As a community, we must support the work.

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I will be allocating $500 every month towards these initiatives to help focus on attracting traffic and new monthly active users.

The New Lion initiative is awesome and pushing traffic from TikTok is a wonderful idea as TikTok is getting more and more popular each day.

Twitter currently has 396.5 million users and TikTok has 1 billion monthly active users, so looking to tap into the TikTok world is a great idea.

Comparing the two looks like this:

Twitter:
The largest demographic group of Twitter users are between the ages of 18 and 29 (37%). 25% of users are between 30 and 49 years old.

  • 76.9 million monthly active users are from the US.

TikTok:
Roughly 43% of TikTok's global audience is between 18 and 24 years old. 32% of TikTok users are aged between 25 and 34. Only 3.4% of TikTok audience is older than 55.

  • 138 million monthly active users are from the US.

So even though the users seems to be in the same age, TikTok has a lot more active users and tier1 traffic from the US should be pretty perfect for the Ad Revenue on LeoFinance.

With that being said, I'm curious to know where the $500 per month comes from. Is that money coming from your own pockets or are LeoFinance involved in that in some way?

I am also curious to know more about your stance from our whole "back- and forth" discussions we had previously. I can totally understand that you haven't been able to decide on anything so far, but thinking about the allocation of the $500 for the new lion initiative for instance.

Do you have anything similar in mind for what we talked about earlier, or are you leaning towards something else?

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It's great to see the growth of the community. I've seen the chart from the stats yesterday and the new users are growing daily. And you putting these initiatives to reward those who help is really cool!

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Our core key performance indicator is number of monthly active users. The organic growth we’ve seen from Tik tok has been incredible in bringing new users. We’ll keep expanding this!

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And it seems the number of monthly active users here is growing massively and with all the engagements going on, the community is on fire and will probably keep growing.

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Thank you Khal for all your hard work, promotion and continued efforts!

All that work is going to pay off at some point, it's just hard to know exactly then!

I appreciate you.

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(Edited)

PIZZA! PIZZA!

PIZZA Holders sent $PIZZA tips in this post's comments:
dbooster tipped metzli (x1)
@vimukthi(4/5) tipped @uyobong (x1)

You can now send $PIZZA tips in Discord via tip.cc!

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We could focus a lot more on video content by having a video competition. People, mostly off Hive, love video content. Imagine how cool it would be to get people from Tiktok and Youtube over here to create accounts and win a couple hundred dollars for creating videos.

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I'm so joining this tiktok initiative to learn more about what's going on in this community, I've heard too much to waste anymore time haha

The new lion initiative is going to help me a lot, I have made my first post long ago but it ended there until recently when I started to show interest again because of the initiative... So it's a good one.

Lots of details in the video, you all are doing great for the community and more growth is in the future 😊

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Huge possibilities here and I know when I first started out on hive that first big payout is something that sticks with you. Having them earn that here on LEO(front end)/Hive is a huge boost to building a name that sticks with people and keeps them coming back.

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