Earn by Scrolling - Thoughts on Hive Onboarding

Last night I was watching the Leofinance AMA and something that @ScaredyCatGuide make me think: he said (and I'm just paraphrasing) that sometime he would go to bed and just start scrolling on social media apps for a few minutes and then he’d realize all of a sudden it was already 1 or 2 AM. I think it wasn’t the first time that he pointed out the power that scrolling social media got over users. And he was strongly implying that’s what Hive needs.

And of course is right! Apps like Instagram are extremely addictive because people can just scroll and get instant gratification. Instagram users spend an average of 53 minutes per day (source: recode). Based on Similarweb data, people spend on average 2 minutes per day on Hive. Not sure that’s the right stats, but maybe Peakd and Plausible have more reliable data. Still, I’m pretty sure we’re far from the 53 minutes.

Hive is a great platform and I’m clearly preaching to the choir. But we are so focused on creating good quality long form content that we forget about those who just want to scroll and get entertained. We used to have communities based on short stuff like memes and useful links, but the downvotes cartel convinced most of us to stay away from that stuff. And of course, I understand it from their point of view, that’s not how they thought Hive should work and in some ways I agree. But we also have a way to discern Spam and just short entertaining contents.

The success of Tik Tok and Instagram is clearly an indicator that we need to diversified we see Hive. The Ecency team did already a great hob with their app rewarding with points users spending time just scrolling and engaging with content.
As some of you know I’m a french teacher (yeah sorry for my poor English), and I conducted many surveys in the last 2 years with my students (16-45 years old) on how they use social media and 70% of them never post any content at all. They just like to scroll down, watch videos, like pictures and make some short comments.

In short, yes we have greats communities, great content, but what we really need are readers and scrollers. They’re already doing that for FREE on other platforms, now they can do it on Hive and earn some cash… and maybe invest.

P.s yeah, yeah, I know projectblank :-)

Thanks for reading.

GGP

Posted Using LeoFinance ^Beta