THE FAILURE OF MY FIRST DIGITAL PRODUCT

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It was way back in the year 2016, I wanted to put in my passion and experience in a self written ebook that can be shared with a thousand people within the scope of the world.

It is a nice idea right? Aside publishing in a printed format, the internet is wide and very much ready to put our contents before our audience.

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I also wanted to take advantage of the internet and make more money by selling my knowledge and experience.

I created my first ebook. I had created a few ebooks before this but I never tried selling any of it.

Here are a few mistakes I made while trying to make my first ebook a success:

1. Creating a good and sellable ebook requires a Quality content + a quality Design:

Having a good content and a good design is a big win for any digital product.

A good content ensures communication is rightly defined. I realized excessive Grammer error, punctuation errors and a lot more of English errors can prevent the readers from getting the exact message you intend to pass.

One of my major mistakes then was using "is" in place of "His" using "there" in place of "their" and a lot of more common errors.

Having a proofreader go through your content can help reduce the mistake or possibly taking advantage of tech websites e.g Grammerly.com

A good way to leave a good impression is to do it right so people are not confused.

2. A good design layout:

Having a good Design layout is a big win for every digital product, it ensures your content are well aligned with enough graphical illustrations, images, illustrations that are attention grabbing.

Many people are bored and people's intrest are moving from a time of reading contents from phone or PC to listening to audio contents because it gives them a chance to multitask.

To keep the attention of your audience it is essential enough graphical illustrations is made to keep the readers attention concentrated on the ebook or the content.

Tech is brilliant,a good ebook layout can be created with simple tools. The most recognized and easy means is canva.com.

Check out a video on how to use canva to create and design your e-book.

3. A good marketing campaign

A good book with a good design layout won't be so much of a success if it can be shown to people who are interested in such product.

Many times we create products without a proper marketing survey, we tend to assume people need it and that and it may likely be a sure guess but many times it is more profitable to bet on facts and not assumptions.

With goggle form you can set up a testimonial and send out to your available Audience to be sure of what they need and what they don't need.

After a proper underestanding of the needs of your audience, a good book can be created and then a marketing plan should be made.

Simple marketing questions we can ask:
  1. Where can my audience be found?
  2. How do I reach out to them?
  3. How do I present my product to them?
  4. Will there be an extra offer to build my products value?

And a lot more of other questions.

My first digital product didn't do any of these things and the result wasn't encouraging.

I would love to see you produce massive results by applying these technique's to your next digital product sale.

If you have any questions, do ask in the comment section.

Thank you for reading through ❤️.



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