RE: Writerz Diary 001

People with bad taste are a problem for a designer (and also a source of his income, haha). One of my friends worked as a designer, doing layout for leaflets, booklets, etc. He had so often to explain his customers the need for empty space and margins. His clients paid their money for design and wanted the printed surface to be used as efficiently as possible, in other words -> so that everything was overloaded with pictures, text, and there were no free space / sufficient margins.

So, once my friend came up with the "reusable argument". He made two tablets with same text... well, for example, a title in two lines; in one case it was surrounded by big white margins, and in the other case it was surrounded by other text and various graphic elements. He pulled the tablet out of the table, held it for a second in front of a client's face and put it away... and then asked what you saw, read, remembered? This is where clients began to see clearly and understand... in one case, no information had time to get into the brain, and in another case, they read that headline. This trick worked damn convincingly! Better than a thousand words.... Hehe. I hope this design 'wisdom' was curious. Of course, there are no "rigorous and only" rules, everything is good in moderation .