We have all felt identified at some point when we hear the word "undertake" this can be for various reasons, if that desire to start a project has passed through our minds, a family member or friend has started their business or if in this case they have already has taken the step to do so.

We know that the term to undertake has become very popular for several years, as a Venezuelan I say that especially in my country the number of brave and truly admirable people has increased for taking this important initiative through the crisis, of course and not I'm going to hide it.

I do not underestimate the fact that there are still contracts or bosses, superiors and having a job that helps people bring their livelihood to their home. That is fine, but it is not in our hands to be sure that it is sustainable and lasting, because dismissal also exists and that is where the search begins to begin to believe and realize that we are a diamond in the rough, that if others can us too, no one becomes great just because, it takes courage, dedication, perseverance, discipline, evaluating and studying the market, investing and above all as our @beentrepreneur community mentions 👏 much love, because when things are not done with love, it shows and rarely bears beautiful fruit. ✅🌹💖🌱.

When we talk about entrepreneurship, I see it from a more personal approach, because the point is to start a business, whether it is a product or service, but beyond doing it because we are our own boss, for personal growth, out of necessity, or it is also valid. To say out of love for our family, I know many family micro-enterprises where they work out of love, wanting to progress and not only help each other but with pleasure and dedication to their clients.

There is a word that I have not been able to see so far here, regardless of whether I am the first or it has already been mentioned, because we are all learning and that is great. The word is:

✅ PURPOSE ✨. I think it is vitally important to highlight it because there are also many people with the desire to excel in life and have their own business, but many do not yet know what their purpose is, what they would like to undertake, what their most outstanding skills are, what they are passionate about. and above all, what do they see themselves doing in a few years but that causes them happiness and motivation when doing so.

I think that there are some tips or tools that can help to decipher that idea and get down to action. This can be through:

1) A SWOT analysis. We ourselves can do it by taking a pencil and paper and very sincerely writing what our strengths, opportunities, weaknesses and threats are.

2) Make a map of dreams: travel mentally from station to station what we want in our life to go setting goals and not fall asleep. We have to make our dreams come true. 💫🙏💖

To find our purpose it is important to carry out a process of self-knowledge, because it is a moment of reflection, to know ourselves better and to have the ability to wisely recognize our actions, thoughts, feelings, even our defects, in this way we can get to know each other deeply and this It will lead us to act with a lot of emotional intelligence.

Some time ago I had the courage to start what would be my venture and I want to share a very personal testimony, I tried to include many things in my services and in the end, as the saying goes, all my rabbits ended up burning 😂. I couldn't focus on any of them because I was trying to scale with several at the same time and today I realized that you have to have a niche market and know who your target audience is.

I am passionate about empathizing with people and if it is within my reach to contribute a grain of sand in their ventures, I do it with all the love in the world. Not because I have studied marketing, but it is because we have already become so involved that in a certain way we feel a connection with this very important topic.

In the year 2017 I remember that I got up early three days in a row and my parents left me in the Mercantile Registry with my folder in hand and the Santa María still closed, 😁😅. I knew from their looks that they didn't even know what I was up to but just like unconditional parents they would leave me and continue on their way to work, I remember that it took me several little trips since it was errands here and errands there. In order not to extend my speech so much, I tell you that I managed to register my Personal Signature whose purpose is: Consulting and training services in personal and organizational development.

One day at work I met a colleague from a different department because she was the journalist at the time, and what do you think happened? We got together and I integrated it into the project ✨ But all the focus began to divert towards digital marketing, ask me if I know a lot about the subject? 😅. It's interesting YES. Especially when we talk about entrepreneurship, I have design skills because I spent a few years only focused on that service, post for social networks, in general, advertising graphic design.

Of course and I thank God that I had many clients, I met dreamy and extraordinary people, it gave me a lot of personal satisfaction to have given my best effort to help people create their advertising image to start their business. Much thanks and happy faces.

However, I knew that I had lost my essence, I was so busy thinking about maintaining myself as a freelance designer that I forgot what my true Purpose was and what fills me with love and satisfaction. I invite you to always be yourselves, do not undertake only for money, money will come once things are done from the heart and insist in such a way that we never give up on our dreams.

I hope to have many good friends here, so that together we can promote and grow this community and, why not, participate in others. Is it worth inviting me huh? 😁💖

This time I feel like I'm here to stay and thanks to #hive for allowing me to be a part.

With love, your new friend @ Proymet ® 💖 (Genesis Campos)

The photos were taken from my Tecno Spark 7 phone and the cover image edited and designed in Canva Pro. Free version.

Note: The SWOT analysis was conducted in the 1960s by management consultant Albert Humphrey at the Stanford Research Institute.