When customers object to the price, what do we do? [ESP/ENG] Cuando los clientes objetan el precio ¿Qué hacemos?
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That customers object to the price of things is not uncommon, one way or another it will. But what happens if it is like this all the time and sales are not achieved?
Let's talk about the price
In many cases, some people choose to delay the issue of price, preferring to put their energy into reinforcing issues such as quality and other attributes of the product and thus make the customer fall in love.
But in practice it is much better to be direct and transparent from the beginning, that is to say: we must propose the price from the first moment so as not to generate some kind of expectation that is not, when we present the price from the beginning, at the transmitting the value proposition we do it with greater security.
At the same time, this does not help to pre-qualify and filter clients who do not enter with the expected budget or who do not see the value.
Let's imagine that the service you are offering is specific, to calculate the price you need to take into account many factors and this will allow you to set base prices. From this point you can ask the client questions such as What do you think? and from there with their answers and arguments to evacuate all their doubts.
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Que los cliente objeten el precio de las cosas no es raro, de una manera u otra lo hará ¿Pero que sucede si es así todo el tiempo y no se consiguen las ventas?.
Hablemos del precio
En muchos casos algunas personas optan por dilatar el tema del precio, prefieren poner las energías en reforzar temas como la calidad y otros atributos del producto y así enamorar al cliente.
Pero en la práctica es mucho mejor ser directo y transparente desde el principio, es decir: debemos proponer el precio desde el primer momento para no generar algún tipo de expectativa que no es, cuando desde un principio presentamos el precio, al transmitir la propuesta de valor lo hacemos con mayor seguridad.
A la vez esto no ayuda a precalificar y hacer un filtro de los clientes que no entran con el presupuesto esperado o que no ven el valor.
Imaginemos que el servicio que estas ofreciendo es específico, para calcular el precio necesitas tener en cuenta muchos factores y esto te permitirá colocar precios bases. Desde este punto puedes hacer preguntas al cliente como ¿Que te parece? y desde allí con sus respuestas y argumentos evacuar la totalidad de sus dudas.
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There's no getting around it - price objections are a part of doing business. No matter how great your product or service is, there will always be someone who objects to the price. And when that happens, it's important to know how to handle it.
There are a few different ways you can respond to a price objection. You can try to negotiate a lower price, offer a discount or provide additional value to sweeten the deal. You can also simply explain your pricing strategy and why you believe your product or service is worth the price.
Of course, there is no single right way to respond to a price objection. It all depends on the situation and the customer. But by being prepared and knowing a few different ways to respond, you can increase your chances of handling the objection in a way that is advantageous for your business.
Thank you for sharing this great information with us.
@danokoroafor Excellent, that's how you say it. The more knowledge and practice we have, our possibilities increase. Thank you very much for your contribution!
Thank you my friend 😊😊