If you are taking Hive seriously and cares about your readers, have you checked this one cool feature that will help you to analyze and understand your reader's behavior?

Well, it is your Hive analytics.

I don't know if many people uses this, but it helps a lot to understand which is working and which is not.

Hence, I will share how you will analyze your readers and how to get the most out of it.

It matters, but very few people use this.

Most new writers on Hive disregard this feature, thus, they lose their momentum and then leave immediately.

How many people have you seen saying that…

“Hive is a shit”

“I don’t earn from it “

“It’s a scam”

I know I know…these phrases are familiar to those users who don’t understand the game.

They post a story, they get viral…then what’s next?

They continued posting thinking that they would go viral again, but you are not.

Users mostly upvote your content because of these things:

• For curation rewards. Let us accept the fact that most of the time, users are just upvoting you to get that juicy rewards, wanting to get the 50% of your upvotes. While it is a win-win situation when it comes to rewards, it is hard to distuingish whether your readers like your content or not.
• You are their friend. I always say this, build a connection on the blockchain. It is one of the easiest way that you can do to succeed on the platform. Sometimes, they upvote your content because you are their friend. Would you rather upvote 100% to your friend A and only 25% to your Friend B? What are the factors?
• They like your content. Finally, the best thing here is that some users are still like a regular user on the chain. They upvote your content because they like it. They find it a quality content, and they engage. When this happens, you can easily understand which topic and niche is working and which is not...and here's how you can find out.

Why Hive analytics matter?

Think of Hive analytics as a conversation between you and your readers. You write something, they read it, then analyze their behavior.

It helps you to understand what you should write next.

And when you learned this, you can now stop saying "I can't think of any ideas to write. Because it's already in front of your screen. Your audience is telling you what they want.

Page views, Unique views, and Average time

Here's my top pages for the month so far and it shows the page views, unique views, and average time per posts that I published.

• Page views. This shows how many times a visitor views your post, no matter how many times they refresh or see it. For example, if a user clicks your post, it is counted as 1 page view, and if they refresh the page 10 times, it is counted as 10 page views. It doesn't matter if the user views it multiple times.
• Unique views. This is another term for "visitor." It is the number of people who viewed your post. Unlike page views, if the same user refreshes and sees the page 10 times, it will only be counted as 1 unique view/visitor.
• Average time. This refers to the average amount of time that a user reads or stays on your post. It helps to understand whether they actually read your content or not.

Page views will help you to understand the popularity of your post. It can be the basis if your content is engaging and popular. The more page views, the better.

Unique views, on the other hand, help you to identify the number of people that reached your post. It will help you to understand the number of audiences that you have. So, if you have 1000 followers, and you only have 10 Unique views, maybe 990 of your followers are inactive or you are not just building your connection with them.

Average time helps you to understand if the users find your content relevant and helpful for them. The longer the average time indicates that your readers actually read your content and they find it engaging and relevant for them.

Understanding these 3 indicators will give you a lot of ideas on what your readers find engaging and learn to adapt on their behavior.

Author rewards, curation rewards, and account growth

This one will always help you to look at the overview of your account. It helps to understand the overall growth of your account growth. If you want to track how much is your progress per month, then this analytics will help you to understand it.

Author rewards is the amount of rewards that you gained from a specific time based on your posts. As you can see, the graph shows HP/VEST, HIVE, and HBD. Since you can always set how the payout will be distributed on your post. I rarely post recently so you will see my posting activity fluctuates.

Curation rewards. I am always interested in computing my curation rewards, so I always check this section and analyze if I am earning more from my curation vs delegation to other communities. I always try to become active in curation and avoid following curation trails after learning a new strategy to get the most out of my curation rewards (maybe I will write a post about this soon).

Account growth. You will see the overall progress of your account since you joined. The upward movement of the graph shows that you never power down on your account and you continuously grow your Hive Power (HP). I recently achieved my 3,000 HP goal for this year - should I set something new?

You can read @brennanhm post about "The Difference Between Hive Power and VESTS, and How "Interest" Payments Work

Incoming VS Outgoing votes

This pie chart only shows the users who upvoted you and the users that you upvoted.

Incoming votes. In this pie chart, you will see the users who supported you through upvotes. It doesn't matter how much upvotes they gave you, what matters is the number of upvotes that they gave.

Outgoing votes. You will see the accounts that you always support - if you are a writer that is just looking for your niche, I think this chart will help you to understand what content you enjoy the most.

How active are you?

This graph will show how active are you on the chain. This will show you how many times you post, reply, and comment to someone. This will show your visual presentation of your overall activity on the blockchain.

InLeo also helps...

If you are using InLeo, you can always check your dashboard and check your statistics. But as of now, I feel that it still needs improvement - and I am not 100% sure if this shows the correct data.

Since this front-end is still on its early stage, I know that it still has bugs, and it's okay! For example, the threads under the impressions show that I had 0 threads and 19 posts for this month - I don't know what does it mean, it could be a bug.\

I am actually looking forward to seeing the same metrics and stats feature just like what Medium has. I also shared an in-depth analysis of my Medium stats, I also mentioned and show some cool features that we can adapt in the front-end which will be helpful for the writers.

Summing up

By understanding the patterns on your stat, you will have an idea of how you can grow your account on Hive and how to succeed on the blockchain.

The stats aren’t just numbers to show, they don’t exist for nothing. It is your map to find the right path to success.

I know that being obsessed with numbers is bad, so you must learn to balance everything when analyzing it.

Overfocusing on the numbers will kill your productivity and motivation, you should use it to your advantage, not use it to discourage you.

The stats don't define the full story, it doesn’t define you as a writer. Try to build a relationship and experiment with new things.

Have you tried promoting your content on social media? If not, try it!